Facing an aggressive fundraising timeline and lacking a brand identity, On The Layer approached us to equip them with a compelling visual story that could capture investor attention and showcase their disruptive technology.
On The Layer is technology company that uses AI to automate data ingestion, standardisation and enrichment of e-commerce marketplace products. Facing an aggressive fundraising timeline and lacking a brand identity, On The Layer approached us to equip them with a compelling visual story that could capture investor attention and showcase their disruptive technology.
With no visual identity and a compressed timeline, On The Layer needed a partner who could not only create aesthetically pleasing designs, but also build a brand narrative from scratch. Our strategic approach and proven process allowed us to quickly grasp their essence and translate it into a powerful visual language.
Partnering with On The Layer while facing a tight deadline, we delivered impactful visuals in just 8 weeks: a hidden-symbol logo, a vibrant website with 3D animation, and compelling presentations. This helped them secure funding and establish a long-term, collaborative partnership with multiple companies to help them generate revenue.
The meticulously designed logo, featuring a playful interaction between the letters 'T' and 'L', became a conversation starter and a symbol of their innovative spirit. Vibrant colors and futuristic 3D animations on the website brought their technology to life, while micro-interactions added a touch of delight and user engagement.
The captivating brand materials played a pivotal role in their successful fundraising round, attracting major partnerships and propelling them to the forefront of AI-powered e-commerce. As they continue to grow, we remain their trusted partner, evolving their brand alongside their ambitious vision.
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