Migration and Redesign for a Data-Driven Marketing Agency

Goals

Our primary objective was to deliver a website that mirrors T:C’s innovative approach to marketing. The goal was to create a platform that supports dynamic storytelling, reflects their dual formal and playful identity, and provides the functionality to scale alongside their ambitious vision. T:C needed a solution that combined power and flexibility while allowing their team to easily manage and update the site’s content.

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Challenges We Faced

Migrating T:C’s existing Squarespace platform to WebFlow required careful attention to detail, particularly in preserving their existing content while enhancing functionality. One challenge was designing a website that balanced professionalism with a touch of playfulness, capturing the essence of their brand. Additionally, we needed to ensure the new platform offered a seamless user experience while allowing for flexibility in future updates and expansion.

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Our Approach

We began by deeply understanding T:C’s philosophy and their need for a highly customizable platform. Working collaboratively with their team, we explored ways to integrate their data-driven ethos and people-centric approach into the design. We developed a flexible identity, carefully balancing formal and playful elements to resonate with their audience.

For every project, we follow the same process: creating moodboards, refining designs, and building wireframes before transitioning to high-fidelity prototypes. Once approved, we migrated their website content to WebFlow, ensuring the new platform provided enhanced functionality and scalability.

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What We Delivered

The result was a fully migrated and redesigned website that brings T:C’s unique identity to life. The WebFlow platform offers a modern, flexible solution that supports their storytelling and data-driven strategies while maintaining a balance between professionalism and creativity. With a highly customizable backend, T:C now has the power to scale their website as their agency grows, ensuring they remain at the forefront of marketing innovation.

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